Veganuary: Try Vegan this January [Visual]

For over a decade, Veganuary has been encouraging people to try vegan for January and beyond.

Animal farming threatens the survival of life on earth and is the greatest cause of animal suffering. A mass shift to plant-based eating is the solution.

Veganuary is focused on changing consumer behaviours and attitudes, while providing all the information and practical support required to make the transition to veganism as easy and as enjoyable as possible through the month. People can take part at www.veganuary.com/try-vegan.

2–3 minutes

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Veganuary 2024 in numbers

Since launching in 2014, millions of people around the world have taken part in Veganuary.
98% would recommend Veganuary to a friend.
Their 2024 campaign featured in more than 10,000 media stories globally.
Over 102 million people were reached through Veganuary’s social media channels internationally.
Over 2,100 new vegan products and menu items were launched globally during January.
In 2024, over 1.8 million people received their resources and support through emails, social media, our podcast and YouTube channel.

The Impact of Veganuary

For every one million participants who eat vegan for 31 days the positive impact is huge!
Based on calculations extrapolated from Poore & Nemecek (2018) Science

1.6 million gallons of water saved
405 tons* of PO₄ ^3-eq saved (eutrophication)
the same as 1,645 tons of sewage spared from waterways
103,840 tons of CO₂eq saved
equivalent to 1.2 million flights from London to Paris
3.4 million animals spared from a lifetime of suffering**
**according to The Vegan Society’s calculator

*Tons are in metric

The 2024 campaign in numbers

25 MILLION PEOPLE WORLDWIDE tried vegan during January 2024 (based on YouGov surveys and population data in our core countries)
102 MILLION INTERNATIONAL social media reach
OVER 10,000 MEDIA STORIES featured Veganuary around the world
300 BUSINESSES AND ORGANISATIONS took part in the Workplace Challenge
17.5 MILLION COACHING EMAILS were sent

The rise of plant-based

52% of consumers believe that plant-based dishes are healthier than meat-based dishes.
Source: Plant Based Foods Association
The global vegan food industry will exceed a staggering $91 billion by the year 2027 thanks to growing “consumer demand.” The new analysis also hails vegan food for ‘reducing the risk of zoonotic disease and antibiotics’ as well as the ability to ‘feed more people with fewer resources’.
Source: Research and Markets
Dollar sales for plant-based foods grew by 44% from 2019 to 2022. During the same period, unit sales grew by 23%.
Source: GFI
77% of consumers believe sustainability is important when selecting food.
Source: Plant Based Foods Association
6 in 10 US households purchased plant-based foods in 2022. What’s more, the majority were repeat customers, with 8 in 10 households purchasing more than once across all plant-based categories.
Source: GFI/PBFA