Original Article: “Fish net bikinis and mushroom death suits – eco fashion in pictures”
by The Guardian
These brands are advancing the circular economy within fashion:
- The shrink proof T-shirt
UK based Tom Cridland founded a brand that now sells the world’s first T-shirt with a guarantee against shrinking. The T-shirt is also guaranteed to last for 30 years, and will be repaired or replaced for free if anything happens to it.
“We are fighting the corporations who are treating clothing as disposable and their workers unethically by offering consumers something better,” says Cridland.
- The jeans made from old T-shirts
Using a new patent-pending recycling technology, textile technology startup Evrnu has worked with Levi Strauss & Co to turn discarded cotton clothing into a new cotton-like fibre.
“Our aspiration is to build a pair of Levi’s jeans that are just as beautiful and strong as the original and we’re making great progress toward that goal,” says Evrnu CEO Stacy Flynn.
- The mushroom death suit
Made up of two different types of mushroom and other microorganisms, the suit aids decomposition, improves soil, and enriches plant life. The suit is also available for pets. Coeio, the company behind the suit wants to promote the tradition of natural burials rather than chemical embalming methods and non-biodegradable coffins.
- The pre-loved wedding dress
Rebecca Aspin founded Sell My Wedding, an online UK marketplace where people can buy and sell things from their big day. For a fixed £10 fee users can sell anything from their wedding dress to entire marquees.
- The cap made from old plastic
Through its partnership with Bionic Yarn, a startup that makes fabric from plastic litter, denim brand G-Star Raw (now co-owned by singer Pharell Williams) has turned more than 2m single use plastic containers collected from ocean shorelines into clothing. The slogan used in the Spring/Summer 2016 Raw for the Oceans collection, ‘WTF are you doing to my oceans?’ is intended to raise awareness of the issue.
- The out of action firehose bag
Elvis & Kresse collect decommissioned firehoses from fire brigades across the UK and turn them into bags. The hoses, (some of which have spent over 20 years fighting fire) are saved from landfill and 50% of profits from the range is donated to The Fire Fighters Charity.
- The recycled-leather jacket
Denmark based Better World Fashion is currently making recycled leather jackets made from around two to three old leather jackets sourced from Scandinavian NGOs. Customers get 50% off a new jacket when they return their old one so it can be recycled again. The leather industry is one of the most toxic industries in the world because of the chemicals, water and waste involved.
- The touring repair shop
Outdoor clothing company Patagonia is currently on a five-country, 50-stop tour around Europe in two mobile repair shops. The shops are open to anyone with a garment in need of repair, regardless of brand.
“We want to empower our customers to be owners, not just consumers,” says Patagonia CEO Rose Marcario.
- The fish net bikini
A team of engineers in Slovenia have invented a way of turning nylon from waste such as fishing nets into a high performance fibre. UK outdoor clothing company Finisterre has incorporated the fibre, called Econyl, into its new swimwear range. Finisterre will donate 10% of profits from the sale of Econyl swimwear to charity Surfers Against Sewage.
- The ocean waste trainer
Adidas is working with organisation Parley for the Ocean to divert plastic waste away from coastal communities and back into the production cycle, it hopes to bring a range of footwear to market later this year.
- The old shirt boxer shorts
If you send your old shirts to Netherlands based Van Hulley, they’ll turn them into new boxer shorts and send them back to you. Founder Jolijn Creutzberg upcycled her husband’s shirts 15 years ago into boxer shorts. In 2012 Creutzberg turned her idea into a social enterprise which employs women who are otherwise distanced from the labour market.