“The paper feminine hygiene industry has done a very good job of convincing women that their period is something [which] should be out of sight and out of mind, something they shouldn’t talk about,” Zivku said. “Think about the advertisements we see – it’s all about silent wrappers, discrete and smaller products that are easier to hide or dispose of, and concealing the fact you have your period. Without opportunities for positive period talk, women and girls may not have the opportunity to learn about or even ask about other, more sustainable options.”
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