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How Businesses can Avoid Greenwashing [Visual]

How Businesses can Avoid Greenwashing [Visual] | ecogreenlove

If you’re a brand that values sustainability, it’s important to know what Greenwashing is and why it’s problematic. Greenwashing is when a company markets its product or brand as “green” without doing the heavy lifting to ensure that it lives up to this claim.

The term has been around since the 1980s but has recently been seeing a resurgence as the population becomes more aware of our impact on the environment.

Many companies try to increase their credibility by adopting green practices or putting their “greenest” foot forward, but for many companies, it’s just marketing. They don’t actually care about the environment or practice green initiatives company-wide. 

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Chemistry in MakeUp [Video]

What are you actually putting on your face?

If you use makeup, have you ever wondered what you’re actually putting on your face?

These days, most makeup is made in the lab. And a lot of how makeup works, whether you’re trying to darken your eyelashes or smooth out your complexion, depends on its chemistry.

You might find these other posts about cosmetics interesting as well:

💚 DIY Organic Cosmetics [Infographic]
💚 Make your own All Natural Homemade Blusher/Bronzer
💚 Homemade Makeup Remover
💚 Cruelty Free Make-Up Brands [Chart]
💚 Reusing Makeup and Makeup Containers

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A Simple Way to Embrace Conscious Consumption [Greener Square]

Greener Square: A Simple Way to Embrace Conscious Consumption | ecogreenlove

Ever wanted to peel back the label and find out what values a brand believes in during the creation of their products? Ever desired a platform that curates and researchers products with respect to what you value most? If you answered “yes” to any of these questions then you’re like me; and guess what, I have good news.

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