If you’re a brand that values sustainability, it’s important to know what Greenwashing is and why it’s problematic. Greenwashing is when a company markets its product or brand as “green” without doing the heavy lifting to ensure that it lives up to this claim.
The term has been around since the 1980s but has recently been seeing a resurgence as the population becomes more aware of our impact on the environment.
Many companies try to increase their credibility by adopting green practices or putting their “greenest” foot forward, but for many companies, it’s just marketing. They don’t actually care about the environment or practice green initiatives company-wide.
With so many skincare and beauty brands out there these days, it’s easy to choose brands and products that do not support animal testing. If enough people jump on the bandwagon, larger companies may feel the pressure to follow in their footsteps.
Ever wanted to peel back the label and find out what values a brand believes in during the creation of their products? Ever desired a platform that curates and researchers products with respect to what you value most? If you answered “yes” to any of these questions then you’re like me; and guess what, I have good news.