Where Accessibility and Sustainability intersect in Marketing

Where Accessibility and Sustainability Intersect in Marketing | ecogreenlove

Our climate is in crisis and an increasing number of political leaders, industry titans, and media moguls are recognizing the threat. And, as a result, governments, businesses, and industries worldwide are beginning to embrace robust and wide-ranging sustainability initiatives.

But for all the hope and promise the green movement has engendered, there are some challenges. Among the most significant of these is the relative dearth of attention given to the issue of accessibility in the sustainability movement.

This article examines the intersection of accessibility and sustainability in marketing, including describing best practices for ensuring that your marketing strategies and platforms are both sustainable and accessible.

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Greenwashing Companies & Corporations

Greenwashing Companies & Corporations | ecogreenlove

Greenwashing can be as subtle as a misleading packaging choice all the way to fossil fuel companies touting themselves as being eco-champions. Either way, greenwashing is a harmful and deceitful way of advertising that a company is more sustainable than it actually is. Companies that make false claims should be held accountable. Here are 10 companies that have been caught greenwashing in various ways.

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The Value of Forestry [Infographic]

The Value of Forestry [Infographic] | ecogreenlove

The world’s forests, which now occupy 30% of the earth’s land surface, are an extremely significant resource, storing vast amounts of carbon, aiding in the purification of water and air, preserving natural biodiversity, and providing livelihoods for millions of people. Despite their critical importance, forests are under attack on a global scale, with the equivalent of 30 soccer fields disappearing every minute.

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