If you’re a brand that values sustainability, it’s important to know what Greenwashing is and why it’s problematic. Greenwashing is when a company markets its product or brand as “green” without doing the heavy lifting to ensure that it lives up to this claim.
The term has been around since the 1980s but has recently been seeing a resurgence as the population becomes more aware of our impact on the environment.
Many companies try to increase their credibility by adopting green practices or putting their “greenest” foot forward, but for many companies, it’s just marketing. They don’t actually care about the environment or practice green initiatives company-wide.Continue reading “How Businesses can Avoid Greenwashing [Visual]”