In the world of business, sustainability is an important factor. The dictionary meaning states that sustainability is the quality of being able to continue over a long period of time. This could stand for a whole host of elements, as the meaning will vary depending on the industry.
The importance of sustainability is deep-rooted in fashion, regarding the lifespan and quality of the clothes and the effect the production process has on the environment. A fashion brand with a sustainable production line will benefit the planet and its customers.
Now more than ever, customers look for sustainability when shopping, despite the increase of damaging industries such as fast fashion, which are overproducing and polluting. This is because of the many benefits that sustainable shopping offers, including the lack of slave labour, fewer pollutants and of course, the use of organic and renewable materials.Continue reading “The Benefits of Sustainable Shopping”