If you’re a brand that values sustainability, it’s important to know what Greenwashing is and why it’s problematic. Greenwashing is when a company markets its product or brand as “green” without doing the heavy lifting to ensure that it lives up to this claim.
The term has been around since the 1980s but has recently been seeing a resurgence as the population becomes more aware of our impact on the environment.
Many companies try to increase their credibility by adopting green practices or putting their “greenest” foot forward, but for many companies, it’s just marketing. They don’t actually care about the environment or practice green initiatives company-wide.
Continue reading “How Businesses can Avoid Greenwashing [Visual]”
Let me start with one aspect of this book that can make a big difference on how you perceive it. I think it is very important to try and forget who the author is. So, before you start reading this book, please try to ignore that it’s written by Bill Gates. Unlike Steve Jobs, who was and still is worshipped by many, Bill Gates kind of got more of a we-hate-you fan club. And there are a lot of reviews condemning this book just based on the fact that he is the author – even worse, based on some incorrect statements, it seems that many of them did not even read it, but just assumed it’s bad/wrong because it’s from Gates. That is a very sad thing because it’s actually worth reading. But only if you can manage to have an open mind and listen … something that seems to be a rare thing in this time and age.
Continue reading ““How To Avoid A Climate Disaster” by Bill Gates [Review]”
As you visit stores or shop online, you’ve probably noticed that more companies are choosing to go green. Newer generations want to be more involved in sustainability and eco-friendly products than older people, which is why you see more green products.
While it’s great that consumers like you are more aware of what you purchase, not all businesses are truthful about their products, which results in greenwashing.
Continue reading “10 Tips to Avoid being tricked by Greenwashing”