Where Accessibility and Sustainability intersect in Marketing

Where Accessibility and Sustainability Intersect in Marketing | ecogreenlove

Our climate is in crisis and an increasing number of political leaders, industry titans, and media moguls are recognizing the threat. And, as a result, governments, businesses, and industries worldwide are beginning to embrace robust and wide-ranging sustainability initiatives.

But for all the hope and promise the green movement has engendered, there are some challenges. Among the most significant of these is the relative dearth of attention given to the issue of accessibility in the sustainability movement.

This article examines the intersection of accessibility and sustainability in marketing, including describing best practices for ensuring that your marketing strategies and platforms are both sustainable and accessible.

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Climate Fraud [quote]

Climate Fraud | ecogreenlove

Christine Arena, a former Edelman vice-president who now runs her own social impact production company Generous Films, says climate fraud can’t happen without the help of the PR and advertising industry.

“PR and ad firms are central players in what we look at as the influence industry,” she says. “There’s a lot of money spent, and emphasis on external facing advertising, marketing, and promotion that helps prop up the fossil fuel industry’s social license to operate and give the world a sense that, to quote API, ‘We’re on it.’ We don’t need regulation. We’re good corporate actors.”

Source:
The great greenwashing scam: PR firms face reckoning after spinning for big oil
Guardian February 2022

Climate Fraud can't happen without the help of the PR and advertising industry (Christine Arena) | ecogreenlove
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10 Tips to Avoid being tricked by Greenwashing

10 Tips to Avoid being tricked by Greenwashing | ecogreenlove

As you visit stores or shop online, you’ve probably noticed that more companies are choosing to go green. Newer generations want to be more involved in sustainability and eco-friendly products than older people, which is why you see more green products.

While it’s great that consumers like you are more aware of what you purchase, not all businesses are truthful about their products, which results in greenwashing.

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How GREEN are the Green Products?

How GREEN are the Green Products? | ecogreenlove
Summary from “THERE IS NO SUCH THING AS GREEN PRODUCT” by R. GEYER AND T. ZINK on Stanford Social Innovation review

Read the full article here

“Let’s first take a closer look at the current thinking about green products. Most managers realize that virtually all products and services have environmental impacts, just as they have economic costs. In other words, practically all products and services require the extraction of natural resources and cause the release of wastes and emissions, and both these activities are almost certain to affect the natural environment adversely. The environmental benefits of green products are not that they somehow fix the environment or have zero impact, but rather that their environmental impacts are less than those of similar products.

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