Christine Arena, a former Edelman vice-president who now runs her own social impact production company Generous Films, says climate fraud can’t happen without the help of the PR and advertising industry.
“PR and ad firms are central players in what we look at as the influence industry,” she says. “There’s a lot of money spent, and emphasis on external facing advertising, marketing, and promotion that helps prop up the fossil fuel industry’s social license to operate and give the world a sense that, to quote API, ‘We’re on it.’ We don’t need regulation. We’re good corporate actors.”
The great greenwashing scam: PR firms face reckoning after spinning for big oil
Guardian February 2022
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