Summary from “THERE IS NO SUCH THING AS GREEN PRODUCT” by R. GEYER AND T. ZINK on Stanford Social Innovation review
Read the full article here
“Let’s first take a closer look at the current thinking about green products. Most managers realize that virtually all products and services have environmental impacts, just as they have economic costs. In other words, practically all products and services require the extraction of natural resources and cause the release of wastes and emissions, and both these activities are almost certain to affect the natural environment adversely. The environmental benefits of green products are not that they somehow fix the environment or have zero impact, but rather that their environmental impacts are less than those of similar products.
ecogreenlove 