Every business can see financial benefits from being environmentally conscious, thanks to both savings in your operating costs and consumer goodwill. When customers see that a company is sustainable or otherwise committed to ethical choices, 66% of them are willing to pay more for their products and services.
But saving the planet has immediate financial benefits, too. For example, reducing and optimizing your use of paper goods, as well as recycling the products you must use, helps your budget and your planet.
You can also save money by lowering your electricity use, and since idle electronics consume the annual output of 12 power plants, you’ll be doing the planet a big favor. And when you offer employees the opportunity to work from home, carpool, or use alternative transportation, you’ll see a reduction in commute-related stress and an increase in productivity.
As you make your company more environmentally friendly, let your customers know about your efforts. Support your changes with marketing and define the social purpose of your brand.
Your business can make a positive impact on the environment with a just a few simple changes. With these changes come a healthier reputation, lower operating costs, and a better bottom line.
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